When selling your product face to face with a customer, they have no choice but to hear you out completely. Ask yourself this question, If they were listening to you describe your product on their personal voice mail, would they hear you out, or would they delete you?

Never leave someone a message just to leave them a message. Your goal should be to get them to call you back.

In the twenty first century, there are very few telephones that are not being directed to a voice mail service. In fact, many people prefer that you leave a message, so they can get back to you at their own convenience. Lets face it. We all screen our calls from time to time.

This is why it is so important to have the necessary skills to leave a perfect message. A message that will make your prospective customer want to call you back.

Imagine if you were reading this article, and every other word was “umm” or “ahh,” most likely you would not continue reading it. Well, the same applies when you leave a message on someones answering machine, except in this case they hit delete.

Leaving a message on someones answering machine is probably the only time when you will want to leave out all of those sales terms we love to use, such as, “exciting” and “act now.” It gives the customer the impression that you are a solicitor and they will delete the message almost immediately.

Less is definitely more when it comes to leaving a professional message.

When leaving a message, get right to the point, state your mane, the company you are with, and why you are calling. End the message by leaving your name again, along with a contact phone number, asking them to call you back at a time convenient for them. You also might consider a tag line such as “I look forward to hearing from you soon.”

When you make the call, smile the entire time you are talking, the customer will hear an up beat inflection in your tone of voice. Just don’t be cheerful to the point of being cheezy.

Put together a script before making your calls, go over it several times until it becomes a rhythm and rolls off the tip of your tongue. This will enable you to weed out all of the “ums,” “ahs” and breaks in sentences, giving your voice a tone of confidence.

Once you have gone over your script, and have become comfortable with it, practice by leaving messages on your own answering machine. When you go home, you can listen to them to get an idea of how you sound, you can then critique yourself and make the changes accordingly.

This really is as simple as it sounds, give it a shot, and I guarantee you will see an increase in returned phone calls.

Jay Conners has more than fifteen years of sales and marketing experience in the banking and mortgage industry, and is the owner of http://www.jconners.com a mortgage resource center for mortgage brokers, loan officers, and lenders. He is also the owner of http://www.callprospect.com a mortgage lead company, specializing in fresh leads. Jay Conners can be contacted via e-mail at conn1229@yahoo.com

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When selling a product or giving a sales presentation, you always want to convey a positive, upbeat attitude at all times. This will send a crystal clear message to your audience that you believe in the product you sell, and that they should also.

It is rare that you come across a person in sales that is down on his luck, moping around with his head down, and feeling sorry for himself. This person is definitely in the wrong business.

Attitude is everything in sales, from the gleam in your eye, right down to the polished shoes on your feet.

Have you ever heard the expression “smile, it’s contagious?” well it’s true, your smile is contagious, so smile when you greet your customer, they most definitely will return the gesture.

Imagine someone trying to sell you something without ever looking you in the eye, or shaking your hand upon meting you. This would be an indication to most people that the person selling the product does not believe in, or care about their product. Imagine asking them questions and being left with blank stares and empty answers. You will most likely not be doing business with this person.

The above example would be a description of someone “not” selling with an attitude.

When I say “sell with an attitude,” I don’t mean that you have to go out and buy a T-shirt that says “I have an attitude.”

An attitude can be many things, but in sales you want it to be positive. It can be nice, or laid back. You don’t have to be loud and boisterous. It is not necessary to give two handed political hand shakes, or go around back slapping to sell your products.

The ingredients to selling with an attitude are at your fingertips. In fact you were born with them.

All you need is a smile, confidence in yourself and your product, the ability to look people in the eye, and product knowledge.

Also, appearance can speak volumes about your attitude as well. So make sure you look the part. If people think that you don’t have the ability to take care of yourself, they will also think that you don’t have the ability to take care of them.

So sell with an attitude. Smile, be happy, put a spring in your step. Let the world now that you are here to sell, and that you love what you do. Remember, the better your attitude, the better your sales results will be.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.

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If you are a loan officer or mortgage broker and you are considering buying mortgage leads, try to stay away from the leads that are being recycled.

Leads that are being recycled have often gone through the hands of literally dozens of loan officers before landing on your desk.

The chances of closing the deal on leads like these are slim to none.

A lot of lead companies buy their leads in bulk from third party companies and than sell them to loan officers at a profit.

Try to steer clear of lead companies such as these.

Before you invest in a mortgage lead company, it is very important to do your research.

So while you are doing your research, look for the lead companies that obtain their leads through web sites they own and operate on their own.

Also, look to see how they sell them. In real time, and, or exclusively. This is usually a good indication that the company is obtaining leads on their own, and that the quality of the lead is good.

Definitely make it a point to call and speak with someone in their customer service department. Ask specific questions about how they obtain their leads.

If you are not happy with the answers they give you, than move onto the next lead company.

If you are not happy with customer service, than most likely you will not be happy with leads.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.

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