Oct
02
    
Sell With an Attitude
Posted (admin) on 02-10-2008

When selling a product or giving a sales presentation, you always want to convey a positive, upbeat attitude at all times. This will send a crystal clear message to your audience that you believe in the product you sell, and that they should also.

It is rare that you come across a person in sales that is down on his luck, moping around with his head down, and feeling sorry for himself. This person is definitely in the wrong business.

Attitude is everything in sales, from the gleam in your eye, right down to the polished shoes on your feet.

Have you ever heard the expression “smile, it’s contagious?” well it’s true, your smile is contagious, so smile when you greet your customer, they most definitely will return the gesture.

Imagine someone trying to sell you something without ever looking you in the eye, or shaking your hand upon meting you. This would be an indication to most people that the person selling the product does not believe in, or care about their product. Imagine asking them questions and being left with blank stares and empty answers. You will most likely not be doing business with this person.

The above example would be a description of someone “not” selling with an attitude.

When I say “sell with an attitude,” I don’t mean that you have to go out and buy a T-shirt that says “I have an attitude.”

An attitude can be many things, but in sales you want it to be positive. It can be nice, or laid back. You don’t have to be loud and boisterous. It is not necessary to give two handed political hand shakes, or go around back slapping to sell your products.

The ingredients to selling with an attitude are at your fingertips. In fact you were born with them.

All you need is a smile, confidence in yourself and your product, the ability to look people in the eye, and product knowledge.

Also, appearance can speak volumes about your attitude as well. So make sure you look the part. If people think that you don’t have the ability to take care of yourself, they will also think that you don’t have the ability to take care of them.

So sell with an attitude. Smile, be happy, put a spring in your step. Let the world now that you are here to sell, and that you love what you do. Remember, the better your attitude, the better your sales results will be.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.

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Sep
17
    
Avoid Recycled Mortgage Leads
Posted (admin) on 17-09-2008

If you are a loan officer or mortgage broker and you are considering buying mortgage leads, try to stay away from the leads that are being recycled.

Leads that are being recycled have often gone through the hands of literally dozens of loan officers before landing on your desk.

The chances of closing the deal on leads like these are slim to none.

A lot of lead companies buy their leads in bulk from third party companies and than sell them to loan officers at a profit.

Try to steer clear of lead companies such as these.

Before you invest in a mortgage lead company, it is very important to do your research.

So while you are doing your research, look for the lead companies that obtain their leads through web sites they own and operate on their own.

Also, look to see how they sell them. In real time, and, or exclusively. This is usually a good indication that the company is obtaining leads on their own, and that the quality of the lead is good.

Definitely make it a point to call and speak with someone in their customer service department. Ask specific questions about how they obtain their leads.

If you are not happy with the answers they give you, than move onto the next lead company.

If you are not happy with customer service, than most likely you will not be happy with leads.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.

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Sep
16
    
Relax Your Customer
Posted (admin) on 16-09-2008

One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.

Relaxing your customer is important to any type of sales situation you may find yourself in. Remember, think of the customer as a guest in your house, you are the host, so you want to make them as comfortable as possible in your house. The more comfortable they are in your house, the easier it will be for them to talk to you.

In sales, trying to persuade someone we have never met before to buy our product can be very challenging.

It can be challenging for a number of reasons, mainly the fear that consumers associate with sales people.

The fear that we are all alike, comparing us to the unfair stereotype of the used car salesman. They are afraid of being convinced to buy something they don’t need at a price they can’t afford.

You need to find a common denominator with your customer, something you can both relate to, something non-business.

A non-business conversation is a great way to break the ice with your customer. We all want to make a sale, but since when is it a crime to get to know your customer?

This is easier than you may think, people love to talk, especially about them selves.

So ask questions. Ask about their pets, their families, their work, and their hobbies.

When I was in banking, I managed a branch inside of a supermarket. Our daily goals consisted of going out into the aisles, approaching customers, and trying to convince them to bank with us.

We applied certain techniques to this type of sales that worked rather well.

For instance, the pet food aisle was a good place to talk to people, because people loved to talk about their pets. A simple question such as; “What kind of dog do you have?” would get them talking with the greatest of ease.

The junk food aisle was also a good place to talk to people. For some reason the presence of candy and junk food put people in a good mood, and they were more prone to talk with a stranger.

One place we stayed away from, was the frozen food section, because people didn’t want to talk where it was cold. Understandable.

My point is, people love to talk as long as they can relate to the subject manner, so don’t be afraid to ask questions, and get to know your customer beyond that of the products they need.

The more relaxed you can make your customer in your setting, the better off the two of you will be, and the more sales you will walk away with.

This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com, a mortgage resource site, he is also the owner of http://www.callprospect.com, a mortgage lead company.

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